Recommended columns
| Column | Purpose |
|---|---|
| Creator handle | Primary identity and profile link. |
| Market and category | Segment creators by relevance. |
| Fit reason | One sentence explaining why they match the product. |
| Outreach status | Shortlisted, invited, replied, interested, declined. |
| Sample stage | Requested, approved, shipped, delivered, reviewed. |
| Next action | Owner, due date, and specific follow-up step. |
How to use it
Keep the sheet simple enough for daily use. Review it weekly to remove weak creators, follow up on active conversations, and identify creators worth repeating.
