KPI fields
| Field | Why it matters |
|---|---|
| Creator segment | Compare performance by creator type. |
| Product and campaign | Keep outcomes tied to a specific offer. |
| Sample cost | Understand the cost of collaboration. |
| Content posted | Track whether output happened and what format was used. |
| Clicks, orders, GMV | Review commercial outcome. |
| Repeat decision | Mark repeat, nurture, pause, or close. |
Review logic
Use KPIs to improve the next campaign, not to judge creators from one weak signal. Compare by segment, product fit, content quality, and sample economics.