A creator eligibility check is the process of verifying whether a creator can legally promote a seller’s products through the TikTok Shop affiliate program before the seller invests time and resources in the partnership. For example, the creator must have a Creator Health Rating above 150 and a Promotion Performance Score above 3.5 to be eligible. Dami stores each creator’s CHR score, PPS score, and the date of the last check in the creator profile, so the seller can see which creators are eligible before reaching out
This article covers how to build a creator eligibility workflow in your CRM, what data to track, and how to avoid wasting samples on creators who cannot promote your products
What is a creator eligibility check
A creator eligibility check is a verification step that the seller performs before sending a sample or starting a collaboration to confirm that the creator can legally promote the product through the affiliate program. For example, the seller asks the creator for their CHR score and PPS score, records the scores in the CRM, and compares them against the platform’s eligibility thresholds. Dami’s creator profile can store the scores, the check date, and the eligibility status, so the seller can see at a glance which creators are ready to collaborate
Why most sellers skip the eligibility check and pay for it
Most sellers do not check the creator’s eligibility before sending a sample. The typical workflow is: find a creator with good engagement, send a DM, get a positive reply, send a sample, and wait for the video. The video may never come because the creator’s CHR score is below 150 and the affiliate link was blocked. The sample is wasted, and the seller’s time is wasted
The cost of skipping the eligibility check is the sample cost plus the time cost. If a seller sends 100 samples per month and 20 percent of the recipients are ineligible, the seller is wasting 20 samples per month. At $10 per sample, that is $200 per month in wasted product plus the hours spent on follow-up with creators who could not have promoted the product anyway. Dami’s eligibility filter prevents this waste by showing only eligible creators in the outreach list
How to build a creator eligibility workflow in your CRM
Step one: add the eligibility fields to the creator profile. In Dami, the seller can add custom fields for CHR score, PPS score, and eligibility status. The eligibility status is calculated automatically based on the CHR and PPS thresholds: eligible (CHR above 150 and PPS above 3.5), borderline (one score below threshold), or ineligible (both scores below threshold)
Step two: ask for the eligibility data during the initial outreach. The first DM should include a request for the creator’s CHR and PPS scores. The request can be framed as a standard part of the onboarding process: “Before I send the sample, could you share your current CHR score and PPS score from your creator dashboard? I need to confirm you are eligible to promote the product through the affiliate program.”
Step three: update the eligibility status in the CRM. When the creator provides the scores, the seller enters them into Dami’s creator profile. The system updates the eligibility status automatically. The seller can then filter the creator list by eligibility status to prioritize the outreach
How to filter your creator list by eligibility
Dami’s creator list can be filtered by any field in the profile. The seller creates a filter that shows only creators with an eligibility status of “eligible.” The filter is the default view for the outreach pipeline. Creators in the “borderline” or “ineligible” status are placed in a separate pipeline with a 30-day follow-up reminder to re-check the scores
The filter ensures that the seller’s time and resources are spent on creators who can actually promote the product. The seller does not send samples to ineligible creators, and the sample waste rate drops to near zero. The filter also helps the seller prioritize the outreach: eligible creators are contacted first, borderline creators are contacted after the eligibility check is resolved
How to track eligibility changes over time
A creator’s eligibility status can change over time. The CHR score can drop due to a policy violation, or the PPS score can drop due to low engagement. The seller should re-check the eligibility status of active creators every 30 days. Dami’s reminder system can be set to trigger a monthly check for each active creator. The seller sends a message to the creator: “Could you share your current CHR and PPS scores? I want to confirm your eligibility is still active.”
The eligibility history is stored in the CRM, so the seller can see the trend over time. A creator whose eligibility status has been “eligible” for 6 months is a more reliable partner than a creator who was eligible for 2 weeks. The seller should prioritize the long-term eligible creators for high-value collaborations
Frequently asked questions
What if the creator refuses to share their CHR and PPS scores
The seller should not proceed with the collaboration. The creator’s refusal to share the scores is a red flag. The creator may have a low score and is hoping to receive the sample without being able to promote the product. The seller should move on to the next creator
Can the seller check the creator’s eligibility through the TikTok Shop platform
No, the seller cannot see the creator’s health scores directly from the platform. The seller must ask the creator for the scores. The creator can see their own scores in their creator dashboard
How often should I update the eligibility status in the CRM
Monthly for active creators. The eligibility status changes over time, and a monthly update ensures that the seller’s outreach list is accurate. The seller should set a reminder in Dami to trigger a monthly eligibility check
What if an eligible creator becomes ineligible after receiving a sample
The creator cannot promote the product until their scores improve. The seller should pause the collaboration and set a reminder to re-check the scores in 30 days. The sample cost is a sunk cost, but the seller can avoid further investment until the creator’s eligibility is restored
