A TikTok Shop affiliate health gate is the requirement that both the seller’s shop and the creator must pass separate health checks before the creator can promote the seller’s products through the affiliate program. For example, starting June 2026, the seller needs a Shop Performance Score of 3.5 or higher, and the creator needs a Creator Health Rating of 150 or higher and a Promotion Performance Score of 3.5 or higher. Dami records each creator’s AHR score, CHR score, and PPS score in the creator profile, so the seller can check whether the creator is eligible before investing time and samples
This article explains what the dual health gate means for your affiliate strategy, how to track creator eligibility in your CRM, and what to do when a creator fails the health check
What is the TikTok Shop affiliate health gate
The TikTok Shop affiliate health gate is the set of health requirements that both the shop and the creator must meet for the creator to promote the seller’s products through the affiliate program. For example, the seller’s shop must have a Shop Performance Score of 3.5 or higher and an Account Health Rating above 200. The creator must have a Creator Health Rating of 150 or higher and a Promotion Performance Score of 3.5 or higher. Dami stores each creator’s health scores in the creator profile, so the seller can filter the creator list by eligibility before starting the outreach
Why the dual health gate changes the affiliate strategy
Before the dual health gate, the affiliate strategy was simple: offer a competitive commission rate, recruit as many creators as possible, and let the content drive the sales. The health gate adds a screening step: the creator must be healthy enough to promote the product. A creator who is willing to promote the product but has a CHR below 150 cannot attach the affiliate link to their content. The seller’s commission offer is irrelevant if the creator cannot use it
The operational implication is that the seller needs to check the creator’s health status before investing time and resources. Sending a sample to a creator who is not eligible to promote the product is a waste of the sample. Dami’s creator profile can include the CHR score and the PPS score, so the seller can filter the creator list by eligibility before the outreach
How to check a creator’s health status
Step one: ask the creator for their CHR and PPS scores. The creator can see their scores in their TikTok Shop creator dashboard. The seller should request the scores as part of the initial outreach or the sample offer conversation
Step two: record the scores in the CRM. Dami’s creator profile can store the CHR score, the PPS score, and the date the scores were checked. The scores change over time, so the seller should re-check the scores every 30 days for active creators. Dami’s follow-up reminder can be set to trigger every 30 days to prompt the seller to re-check the scores
Step three: create a “creator eligibility” filter in the CRM. The filter shows only creators who meet the CHR and PPS thresholds. The seller uses the filter to prioritize the outreach list. Creators who are below the threshold are placed in a “hold” status until their scores improve
What to do when a creator’s health score drops
A creator’s health score can drop because of a policy violation, content quality issues, or low engagement. If a creator who is already in the seller’s pipeline has a score drop, the seller should pause the collaboration and check the reason for the drop. The seller can send a message to the creator: “I noticed your CHR score dropped recently. Is there anything I can help with? Let me know when your score is back above 150 and we can continue the collaboration.”
The seller should not continue the collaboration while the creator’s score is below the threshold. The affiliate link will not work, and the content will not generate sales. The seller should mark the creator as “health hold” in Dami and set a reminder to re-check the score in 30 days
How to build a healthy creator roster
A healthy creator roster is one where the majority of creators (above 80 percent) have CHR scores above 150 and PPS scores above 3.5. The seller should regularly audit the roster and replace creators who repeatedly fall below the threshold. The audit should be done monthly, using the health score data stored in the CRM
The seller should also prioritize creators who maintain their health scores over time. A creator who has been above the threshold for 6 months is a more reliable partner than a creator who was above the threshold for 2 weeks. Dami’s contact history log shows the date of each health score check, so the seller can see the trend over time
Frequently asked questions
Can I see a creator’s health score before contacting them
No, the seller cannot see the creator’s health score directly from the TikTok Shop platform. The seller must ask the creator for the score. The creator can see their own scores in their creator dashboard. The seller should request the score as part of the initial outreach
What if a creator’s health score is below the threshold but they are willing to collaborate
The creator cannot promote the seller’s product through the affiliate program if their score is below the threshold. The seller should wait until the creator’s score improves. The seller can offer to re-check the score in 30 days and continue the collaboration when the score is healthy
Does the seller’s AHR score affect the creator’s ability to promote
Yes, indirectly. The seller’s AHR score affects the shop’s visibility and the affiliate program’s performance. If the seller’s AHR score drops below 200, the shop’s organic visibility decreases, and the affiliate program’s performance degrades. The seller should maintain their own AHR score to keep the affiliate program working effectively
How often should I check the health scores of my active creators
Monthly. The health scores change over time, and a monthly check ensures that the seller is aware of any score drops before they affect the collaboration. Dami’s reminder system can be set to trigger a monthly check for each active creator
