TikTok Shop Live Shopping With Affiliate Creators: The Complete Strategy

Affiliate creator lives convert 3-5x better than brand-hosted lives. I’ve seen this play out repeatedly: a brand runs its own live stream for 60 minutes and generates $800 in GMV. The next week, they have a micro-creator host a live stream for the same product, same duration, same discount, and the GMV hits $3,200. Same product, same platform, different host, four times the revenue.

The reason is simple: creators already have the audience’s trust. When a brand host says “this product is amazing,” viewers hear a sales pitch. When a creator says the same thing, viewers hear a recommendation from someone they’ve been following for months. That trust gap is why TikTok Shop live shopping with affiliate creators is the highest-converting format on the platform.

This guide covers the complete strategy for building, briefing, and scaling a creator live shopping program. You’ll learn the three models of live shopping, how to recruit creators who can sell on live, the 60-minute live script blueprint, how to amplify with LIVE Ads, and how to scale from one creator live per week to ten. If you want the broader context first, check out our TikTok Shop affiliate marketing complete guide.

Why Affiliate Creator Lives Outperform Brand Lives

Before diving into the strategy, let’s understand why creator lives are so much more effective than brand-hosted lives. This isn’t just my observation; the data is consistent across sellers I’ve worked with in Southeast Asia, Europe, the Americas and other major TikTok Shop markets.

The Trust Factor: Creators Already Have the Audience

When a brand goes live, it starts with two disadvantages: zero audience trust and zero audience connection. The viewers who show up are there because of the algorithm or a paid ad, not because they have a relationship with the brand. The brand host has to establish credibility from scratch in the first 5 minutes, which is the window where most viewers decide whether to stay or leave.

A creator going live starts with a built-in audience that opted in. Their followers get a notification when the live starts, and they show up because they trust the creator. The creator has already established credibility over months or years of content. When they say “I’ve been using this for two weeks and here’s what I think,” the audience listens because they’ve been listening to this creator’s opinions for a long time.

A seller I worked with named Priya ran a side-by-side comparison. She did a 60-minute brand live on Monday and generated $650 in GMV. On Thursday, she had a creator with 45,000 followers go live with the same products for the same duration. The creator live generated $2,900 in GMV. The only difference was the host.

Conversion Rate Comparison: Brand Live vs. Creator Live

Here’s how the conversion rates compare across the live shopping formats I’ve tracked:

Live Format	Avg Viewer-to-Buyer CVR	Peak CVR (Top Performers)	Avg AOV
Brand-Hosted Live	1.5-3%	5%	$28-35
Affiliate Creator Live	5-8%	12%	$32-45
Hybrid Live (Brand + Creator Guest)	3-5%	8%	$30-40

The conversion rate gap between brand lives and creator lives is driven by three factors: trust (creators have it, brands don’t), engagement (creators interact with chat naturally, brands feel scripted), and product authenticity (creators demonstrate products they actually use, brands showcase products they sell).

The Cost Advantage: No Studio, No Host, No Fixed Costs

Brand-hosted lives require significant infrastructure: a studio setup or at minimum a clean, well-lit space, a trained host who knows the product, production equipment (ring light, phone stand, audio), and someone to manage the chat and product pinning. This is a fixed cost that you pay regardless of whether the live generates $500 or $5,000.

Creator lives flip the cost structure. The creator uses their own setup, their own space, and their own skills. Your cost is the affiliate commission on sales generated, which is a variable cost tied to performance. If the live generates zero sales, your cost is zero. If it generates $5,000, your cost is 15-25% of that, which is already factored into your margin.

This variable cost structure is what makes creator lives scalable. You can run 10 creator lives per week without increasing your fixed costs. The only investment is product samples, coordination time, and commission on actual sales.

Three Models of TikTok Shop Live Shopping

TikTok Shop live shopping isn’t a single format. There are three distinct models, each with its own advantages and use cases. Understanding which model to use when is the foundation of your live shopping strategy.

Model 1: Brand-Hosted Lives (You Run the Show)

In the brand-hosted model, your team runs the live stream from your TikTok Shop account. You control everything: the script, the products, the timing, the discounts. The advantage is full control. The disadvantage is the conversion rate ceiling: brand lives typically convert at 1.5-3%, which is significantly lower than creator lives.

When to use brand-hosted lives:

• Product launches where you need precise messaging control
• Clearance or flash sale events where the discount is the primary driver
• Building your brand’s live presence and follower base
• When you don’t yet have creators trained for live shopping

Model 2: Affiliate Creator Lives (They Run the Show)

In the affiliate creator live model, a creator goes live on their own account featuring your products. They handle the hosting, the chat engagement, and the selling. You provide the products, the brief, and the commission. This is the model that converts 3-5x better than brand lives.

When to use affiliate creator lives:

• When you want maximum conversion rates
• When you want to tap into a creator’s existing audience
• When you want to scale live shopping without fixed production costs
• When you have products that benefit from demonstration and personal endorsement

Model 3: Hybrid Lives (Brand Host + Creator Guest)

The hybrid model combines brand-hosted infrastructure with creator credibility. Your brand goes live, but you invite a creator to co-host as a guest. The creator brings their audience and their endorsement, while you bring the production quality and product expertise. This model converts at 3-5%, between brand-only and creator-only.

When to use hybrid lives:

• When you want to build your brand’s live presence while leveraging creator trust
• When the product requires technical explanation that the creator can’t provide alone
• When you want to cross-pollinate audiences (brand followers + creator followers)
• When you’re transitioning from brand lives to creator lives and want a bridge

Want to find creators who can sell on live? Use DAMI’s 8M+ creator database to identify creators with live shopping experience in your category.

How to Recruit Creators for Live Shopping

Not every creator who performs well with short-form video can sell on live. Live shopping requires a different skill set: the ability to hold attention for 30-60 minutes, engage with chat in real-time, demonstrate products naturally, and create urgency without being pushy. Here’s how to find creators who can do it.

Identifying Creators Who Can Sell on Live

The best predictor of live shopping success is previous live experience. Here are the signals to look for:

• They’ve hosted lives before: Check the creator’s profile for a “LIVE” badge or look at their content history. Creators who regularly go live are more comfortable with the format.
• They engage with their audience in comments: Watch their short-form videos and check how they respond to comments. Creators who actively engage with their audience in comments will do the same on live.
• They demonstrate products naturally: Look at their existing content. Do they hold products up and talk about them? Do they show how things work? These are transferable skills for live shopping.
• They have a conversational style: The best live hosts talk to the camera like they’re talking to a friend. If a creator’s short-form content feels stiff or overly scripted, they’ll struggle on live.
• They have 10K+ followers: You need a minimum audience for live to generate meaningful GMV. Below 10K, the live audience will be too small to drive consistent sales.

Live-Specific Commission Structures (15-25% Benchmark)

Live shopping requires a different commission structure than short-form affiliate content. A live stream is a significant time commitment for a creator: 30-60 minutes of live hosting plus preparation time. Standard affiliate commission rates of 10-15% aren’t enough to incentivize creators to prioritize live content.

The 2026 benchmark for live-specific commission is 15-25%, with the sweet spot at 18-20%. Here’s how to structure it:

• Base live commission: 18-20% on all sales generated during the live stream.
• Bonus threshold: If the live generates $1,000+ in GMV, add a 2-3% bonus commission.
• Sample + product bundle: In addition to commission, the creator receives the product(s) they’ll showcase plus a bundle for giveaway during the live.
• Flat fee for first live: For your first live with a creator, offer a $50-100 flat fee plus commission to reduce their risk and incentivize them to try the format.

For a deeper dive on commission structures, see our TikTok affiliate commission structures guide.

The Live Trial: How to Test a Creator’s Live Selling Ability

Before committing to a full 60-minute live with a new creator, run a trial. Here’s the process:

1. Send samples and a brief: Give the creator 2-3 products to test and a simple brief covering key selling points.
2. Request a 5-minute test live: Ask the creator to go live for just 5 minutes, showcasing one product. This is low-risk for both of you.
3. Review the recording: Watch the test live recording. Assess: Did they hold attention? Did they demonstrate the product? Did they engage with chat? Did they create urgency?
4. Decision: If the test live performed well (even a few sales is a good signal), schedule a full 60-minute live. If not, provide feedback or move on to the next creator.

This trial process saves you from investing in a full live with a creator who can’t sell, and it gives the creator a low-pressure way to try live shopping.

Preparing Creators for Live Shopping Success

Once you’ve identified creators who can sell on live, preparation is everything. A well-prepared creator live can generate 3-5x the GMV of an unprepared one. Here’s what to prepare.

The Live Creator Brief: What to Include

A live creator brief is more detailed than a short-form video brief because the creator needs to fill 30-60 minutes of content. Here’s what to include:

• Product lineup: 8-15 products to showcase, organized by order of presentation. Include the “hook product” (the most visually compelling item to open with), the “hero product” (your best-seller or highest-margin item), and “filler products” (items to showcase during slower moments).
• Key selling points per product: 2-3 bullets per product. Don’t give the creator a script, but make sure they know the key features, price, and any special offers.
• Discount and voucher details: If you’re running flash vouchers during the live, specify the discount amount, the voucher code, and when to announce it (typically during the flash deal segment).
• Product pinning schedule: When to pin each product to the live stream so viewers can shop directly. Pin the hook product at minute 2, then rotate every 3-5 minutes.
• Audience FAQ: Anticipate the top 5 questions viewers will ask and provide answers the creator can reference during the live.
• Compliance notes: Any claims to avoid (health, medical, comparative), any required disclaimers, and affiliate disclosure requirements.

For a broader framework on creator briefs, read our how to write creator briefs guide.

Product Pinning Strategy: 8-15 Products per Session

Product pinning is the mechanism that makes TikTok Shop live shopping work. When a product is pinned, viewers see a shopping bag icon they can tap to purchase directly from the live stream. The strategy is to rotate pins throughout the live so viewers always have a relevant product to buy.

Here’s a pinning strategy for a 60-minute live with 12 products:

1. Minutes 0-5: Pin the hook product (the one the creator is demoing in the opening)
2. Minutes 5-10: Pin the hero product (transition to your best-seller)
3. Minutes 10-15: Pin product #3 (related to the hero product for cross-sell)
4. Minutes 15-20: Pin product #4 (second demo segment)
5. Minutes 20-30: Rotate pins every 3 minutes through products #5-8 (core demo segment)
6. Minutes 30-40: Pin the flash deal product (the main discount item)
7. Minutes 40-50: Rotate pins through products #9-12 (filler products and back-to-hero)
8. Minutes 50-60: Re-pin the top sellers from the session (recap segment)

Flash Voucher and Urgency Tactics

Flash vouchers are the single most effective conversion driver during live shopping. A flash voucher creates time-limited urgency that pushes viewers from “I’m interested” to “I’m buying now.” Here’s how to use them:

• Flash voucher timing: Release flash vouchers at minutes 15, 30, and 45. Each voucher is valid for 5-10 minutes only.
• Discount depth: 10-20% off the regular price. Deeper discounts for higher-priced items, shallower for impulse buys.
• Quantity limit: “Only 50 vouchers available” creates scarcity urgency. When they’re gone, they’re gone.
• Verbal cue: The creator announces the flash voucher verbally: “Okay, I’m dropping a 15% off voucher right now. It’s only good for the next 5 minutes. Tap the shopping bag to grab it.”

Sample Shipping and Product Prep Timeline

For a live scheduled on Day 14, here’s the preparation timeline:

• Day 7: Ship samples to the creator. Include all products that will be featured in the live.
• Day 10: Samples arrive. Creator tests products and familiarizes themselves with the lineup.
• Day 12: Send the final brief with product order, key points, and flash voucher details.
• Day 13: Creator confirms they’re ready. Test live setup (lighting, audio, product display).
• Day 14: Go live.

The 60-Minute Live Shopping Script Blueprint

A 60-minute creator live needs structure. Without it, the creator rambles, the energy drops, and viewers leave. With it, the live builds momentum and converts consistently throughout. Here’s the blueprint I’ve used to structure creator lives that consistently hit 8%+ conversion rates.

Minutes 0-10: Warm-Up and Hook Product

The first 10 minutes set the tone for the entire live. The creator’s goal is to build the audience, establish credibility, and showcase the hook product.

• Minutes 0-2: Welcome and warm-up. The creator greets viewers, mentions who they are, and builds excitement. “Welcome to the live! Tonight I’ve got [X] products to show you, and there are flash vouchers coming up, so stick around.”
• Minutes 2-5: Hook product demo. The creator introduces the most visually compelling product first. This should be the product that makes viewers stop scrolling and stay. Unboxing, first reaction, quick demo.
• Minutes 5-10: Q&A and engagement. The creator answers questions from chat while continuing to showcase the hook product. Pin the hook product for easy purchase. Mention the upcoming flash voucher to retain viewers.

Minutes 10-35: Core Product Demos and Q&A

This is the longest segment and where most of the GMV is generated. The creator showcases the core product lineup, with a mix of demos, personal stories, and chat engagement.

• Minutes 10-20: Hero product deep dive. The creator spends 10 minutes on your best-seller: full demo, personal experience story, key benefits, before/after if applicable. Pin the hero product.
• Minutes 20-25: First flash voucher drop. “I’m dropping a 15% off voucher right now, valid for 5 minutes only.” Pin the flash deal product. This creates the first sales spike.
• Minutes 25-35: Product rotation. The creator showcases 3-4 more products, rotating pins every 3 minutes. Mix demos with chat Q&A. Keep energy high by alternating between product types.

Minutes 35-50: Flash Deals and Urgency Windows

This is the conversion acceleration phase. The audience is warm, they’ve seen the products, and now you create urgency to convert interest into action.

• Minutes 35-40: Second flash voucher drop. “For the next 5 minutes, I’m doing 20% off on [hero product].” Re-pin the hero product with the flash voucher. This is typically the highest-converting segment of the live.
• Minutes 40-45: Bundle offer. “If you buy [product A] and [product B] together, I have a special bundle price.” Pin both products. Bundles increase AOV and clear slower-moving inventory.
• Minutes 45-50: Third flash voucher drop. “Last flash voucher of the night: 15% off everything for the next 5 minutes.” This catches the viewers who were on the fence.

Minutes 50-60: Recap and Next Stream Teaser

The final 10 minutes are about capturing remaining sales and building momentum for the next live.

• Minutes 50-55: Recap top sellers. “Here’s what everyone’s been buying tonight.” Re-pin the top 2-3 products from the session. Remind viewers of any remaining flash vouchers.
• Minutes 55-58: Final call. “Flash voucher expires in 2 minutes! Last chance for 15% off.” Create maximum urgency for the final sales push.
• Minutes 58-60: Tease the next live. “I’ll be back next [day] with new products and more flash deals. Follow me so you don’t miss it.” Thank viewers for joining and sign off.

Amplifying Creator Lives with LIVE Ads

Organic reach for live streams is limited to the creator’s followers and the algorithm’s real-time recommendations. To extend reach, you can use TikTok’s LIVE Ads feature, which pushes the live stream to a broader audience through paid placement. But LIVE Ads should be used strategically, not on every live.

When to Activate LIVE Ads (8%+ Conversion Threshold)

Running LIVE Ads on a live that’s converting poorly is like pouring water into a leaky bucket. Before activating ads, wait for the first 10-15 minutes of the live to see the organic conversion rate. If the live is converting at 8% or higher, it’s worth amplifying. Below 8%, the ad spend will generate traffic but not enough conversions to justify the cost.

Here’s the decision framework:

• CVR above 12%: Activate LIVE Ads immediately. This is a top-performing live and every additional viewer is highly likely to convert.
• CVR 8-12%: Activate LIVE Ads with a moderate budget. The live is performing well and paid amplification will be profitable.
• CVR 5-8%: Monitor for 10 more minutes. If CVR improves, activate. If it stays flat or drops, let it run organically.
• CVR below 5%: Do not activate LIVE Ads. Focus on improving the live content or product selection for the next session.

Budget Allocation: $20-50/Day Starting Budget

LIVE Ads are charged per impression, so your budget goes further during peak live hours (evenings and weekends). Start with $20-50 per day per live, and scale based on performance:

• Day 1: $20-30 budget. Monitor CPA and ROAS.
• Day 2 (if ROAS is above 3x): Increase to $50-80.
• Day 3 (if ROAS is above 3.5x): Increase to $100-150.
• Beyond Day 3: Scale based on performance, but watch for audience fatigue. If CPA rises 30%+ from peak, reduce budget or pause.

Cold Audience vs. Warm Audience Targeting

LIVE Ads offer two primary audience options:

Warm audience: Viewers who have interacted with your TikTok Shop or the creator’s content before. These viewers are more likely to convert but the audience size is limited. Use warm audience targeting for lower-budget amplification where efficiency matters more than reach.

Cold audience: Viewers who haven’t interacted with your brand or the creator before. These viewers are harder to convert but the audience is virtually unlimited. Use cold audience targeting when you want to maximize reach and the live is converting at 10%+ (high enough to absorb the lower conversion rate of cold traffic).

A seller I advised ran a creator live that converted at 11% organically. They activated LIVE Ads with $40/day targeting cold audience. The live’s total viewership increased from 800 (organic) to 3,200 (with ads), and total GMV went from $1,800 to $6,400. The ad spend of $40 generated an incremental $4,600 in GMV, a 115x return on ad spend for that single live.

Tracking and Measuring Creator Live Performance

Live shopping generates a different data profile than short-form affiliate content. Here’s what to track and how to interpret it.

Key Metrics: Live CVR, GPM, AOV, Viewer Retention

• Live CVR (Conversion Rate): Number of buyers divided by total live viewers. This is your primary health metric. Target: 8%+. Top performers: 12%+.
• GPM (GMV Per Mille): Revenue per 1,000 viewers. This measures revenue efficiency independent of audience size. Target: $800+. Top performers: $1,500+.
• AOV (Average Order Value): Total GMV divided by number of orders. Higher AOV means viewers are buying multiple items or higher-priced products. Target: $30+. Top performers: $45+.
• Viewer retention: How long viewers stay in the live. The average viewer watches for 3-5 minutes. If your retention is above 8 minutes, the creator is holding attention well. Below 2 minutes, the opening needs work.

Attribution: Separating Live GMV from Video GMV

One of the trickiest aspects of creator live shopping is attribution. When a creator goes live and also has short-form affiliate videos, sales can come from either source. TikTok Shop Seller Center separates live GMV from video GMV in the affiliate dashboard, but the separation isn’t always clean. Some viewers see the live, don’t buy immediately, then purchase later through the creator’s short-form video or affiliate link.

To get cleaner attribution, use these techniques:

• Live-specific discount codes: Create a coupon code that’s only mentioned during the live. Any sales using that code are directly attributable to the live.
• Product pinning data: Check which products were pinned during the live and compare with sales of those products during and immediately after the live window.
• Time-window analysis: Compare sales during the live window (e.g., 7-8 PM) with the same time period on non-live days. The delta is a good estimate of live-attributable sales.

The 7-Day Replay Revenue (15-25% Additional Revenue)

TikTok Shop live streams remain shoppable for 7 days after the live ends. This means viewers who missed the live can watch the replay and purchase products through the pinned links. The replay typically generates 15-25% additional revenue on top of the live session.

This is why it’s important to keep products pinned throughout the live: the pins carry over to the replay, and viewers who watch the replay can still purchase. A creator live that generated $3,000 during the live session can generate an additional $450-750 from the replay over the following 7 days.

Here’s how the revenue breaks down across the live lifecycle:

Phase	Timeline	% of Total Live Revenue	Key Action
Live Session	Minutes 0-60	60-70%	Real-time selling, flash vouchers, product pinning
Immediate Replay	Hours 1-24	15-20%	Keep products pinned, monitor replay views
Extended Replay	Days 2-7	10-15%	Maintain affiliate links, creator posts recap video

Looking to build a live shopping program with creators who can actually sell? Try DAMI free and access the competitor creator reverse lookup, bulk outreach tools, and sample management system to recruit and manage your live shopping roster.

Scaling From 1 to 10 Creator Lives Per Week

One creator live per week is a good start, but the real revenue comes from scale. Running 10 creator lives per week means 10 audience pools, 10 product showcases, and 10 conversion events. Here’s how to scale without losing quality.

Building a Creator Live Roster

To scale to 10 lives per week, you need a roster of 15-20 creators who can go live. Not all will be available every week, so you need depth. Here’s how to build the roster:

1. Start with your top short-form creators: The creators who perform best with short-form affiliate content are your best candidates for live. They already know your product and have an audience that trusts them.
2. Run live trials with 5 creators: Use the trial process described above to identify which creators can sell on live. Expect 3-4 out of 5 to be viable.
3. Train and brief the winners: Give them detailed briefs, product samples, and feedback after each live. The more lives a creator does, the better they get.
4. Recruit continuously: Always be testing new creators for live. Aim to add 1-2 new live creators per month to replace churn and expand your roster.

Scheduling and Coordination Systems

Coordinating 10 lives per week requires a system. Here’s what I recommend:

• Schedule in advance: Lock the live schedule 2 weeks ahead. This gives creators time to prepare and gives you time to ship samples.
• Spread across the week: Don’t cluster lives on the same day. Spread them across Monday-Saturday evenings to maximize audience reach.
• Use a shared calendar: A simple Google Sheet with columns for date, time, creator, product lineup, and flash voucher details works fine for up to 20 lives per week.
• Standardize the brief template: Use the same brief structure for every live. This reduces preparation time and ensures consistency.
• Batch sample shipping: Ship samples for all lives in a given week at the same time to reduce logistics complexity.

When to Move Top Live Creators to Target Collaboration

Creators who consistently generate strong GMV on live should be moved to Target Collaboration with custom commission rates and exclusive arrangements. The triggers:

• Three consecutive lives above $1,500 GMV: This creator is a proven performer and should be retained with better terms.
• Live CVR consistently above 10%: This creator has exceptional live selling ability and is worth investing in.
• Viewer retention above 8 minutes: This creator holds audience attention, which is the hardest skill to find in live hosts.

For more on scaling your affiliate program, read our scaling TikTok Shop affiliate past 100 creators guide.

Common Live Shopping Mistakes That Kill Conversion

Even with a solid strategy, live shopping has pitfalls. Here are the most common mistakes I’ve seen and how to avoid them:

Mistake 1: Too Many Products, Too Little Time

What happens: The creator tries to showcase 25 products in 60 minutes, spending 2-3 minutes per product. Viewers can’t absorb the information and don’t buy anything.

Fix: Stick to 8-15 products. Spend more time on fewer items. A 5-minute deep dive on a hero product converts better than a 2-minute overview of 5 products.

Mistake 2: No Flash Vouchers

What happens: The creator showcases products at regular price. Viewers are interested but not motivated to buy now. They think “I’ll buy it later” and never do.

Fix: Use at least 2-3 flash vouchers throughout the live. The urgency of a time-limited discount is the single biggest conversion driver in live shopping.

Mistake 3: Ignoring the Chat

What happens: The creator talks at the camera without engaging with viewer comments. Viewers feel ignored and leave.

Fix: The creator should read and respond to chat comments every 3-5 minutes. Answering a viewer’s question live is the equivalent of a personal shopping consultation, and it dramatically increases conversion.

Mistake 4: Poor Lighting or Audio

What happens: Viewers can’t see the product clearly or can’t hear the creator. They leave within 30 seconds.

Fix: Before the live, have the creator test their setup. Minimum requirements: a ring light or natural light from a window facing the creator, a quiet room, and a phone stand. Test audio by recording a 10-second clip and listening back.

Mistake 5: No Product Pinning

What happens: The creator talks about a product but doesn’t pin it. Viewers who want to buy can’t find the product link and give up.

Fix: Pin every product before the creator starts talking about it. Re-pin when transitioning to a new product. The pin is the bridge between interest and purchase.

Conclusion: The Compounding Revenue Effect of Consistent Creator Lives

Creator live shopping is not a one-time event. It’s a compounding revenue engine. Each live builds the creator’s skill, grows their audience, and generates data that makes the next live better. A seller who runs 10 creator lives per week at an average of $2,000 GMV per live is generating $80,000 per month in live GMV alone, plus 15-25% additional replay revenue.

The path from zero to consistent creator lives is straightforward but requires execution:

• Start with the right creators: Look for live experience, conversational style, and audience engagement.
• Prepare thoroughly: 8-15 products, detailed brief, flash vouchers, product pinning schedule.
• Structure the 60 minutes: Warm-up, core demos, flash deals, recap. Every segment has a purpose.
• Amplify with LIVE Ads when CVR hits 8%+: Don’t waste ad spend on underperforming lives.
• Scale systematically: Build a roster of 15-20 creators, schedule 2 weeks ahead, and standardize your process.

The sellers who crack creator live shopping have a sustainable competitive advantage: while their competitors are spending $500+ per brand-produced ad shoot, they’re generating 60 minutes of authentic, high-converting content for the cost of a product sample and a commission check.

Ready to build your creator live shopping program? Start with DAMI’s 8M+ creator database to find creators with live shopping experience, manage samples, and track live performance with full-funnel data tracking.